Chief Creative Officer Ashley Rosebrook details how campaigns are built at e.l.f. speed and rooted in culture and heart to resonate with our community.
For media relations specifically, it's making sure I anticipate what reporters and editors will need and to try my best to give it to them as quickly and timely as possible. Doing so increases the likelihood of positive coverage 😎
As the e.l.f.itor for Zero Distance (I was a journalist for 15+ years!) I can confirm this is absolutely right! Nothing made me happier than when someone asked for my deadline — it means a lot!
I saw first hand how Ashley and the e.l.f.z. through talent, really hard work and under crushing timelines somehow pull out superior output that fuels e.l.f. campaigns. Ashley leads with grace and humbleness. Keep going Ashley!
For someone in PR and comms, there is so much good stuff here from a case study perspective. Thx for sharing!
I thought the same thing. So many things to take notes about!
So glad to hear this was helpful!!!
SO glad to hear!! 💕 What's a big lesson you've learned over the years?
For media relations specifically, it's making sure I anticipate what reporters and editors will need and to try my best to give it to them as quickly and timely as possible. Doing so increases the likelihood of positive coverage 😎
As the e.l.f.itor for Zero Distance (I was a journalist for 15+ years!) I can confirm this is absolutely right! Nothing made me happier than when someone asked for my deadline — it means a lot!
I saw first hand how Ashley and the e.l.f.z. through talent, really hard work and under crushing timelines somehow pull out superior output that fuels e.l.f. campaigns. Ashley leads with grace and humbleness. Keep going Ashley!